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* Estimated stock levels as of Tue, Jul 23, 2019. All items subject to prior sale. Prices may vary between stores and online.
During the 14 months it took to create the final formula, all Plowboys cooked with Bovine Bold rub was brisket. It wasn't until after it was on the shelves they learned what a great ground beef rub it is. Try it in meat loaf, tacos, and Shepherd's pie.